About Dustin

Specialties

  • Product & Portfolio Strategy

  • Identity & Consent Architecture

  • Health Data & AI Readiness

  • Go-to-Market Strategy

  • Strategic Partnerships

  • Data Ethics & Privacy

  • Customer Insights & Analytics

  • Executive Storytelling

Building the future of human-centered data

Dustin Raney is a product strategist, identity architect, and storyteller. As Chief Strategy Officer at SuperTruth, the world’s first consent-driven data holding company, he leads strategic partnerships, go-to-market planning, and long-term growth across the portfolio, helping build the trust infrastructure that connects diagnostics, wearables, telehealth, and wellness commerce into a single evidence layer individuals control.

Before SuperTruth, Dustin spent nearly seven years at Acxiom, most recently as Vice President of Product Strategy, where he led the Real Identity portfolio and co-hosted the Real Talk About Identity podcast. Across 25+ years, including roles at Merkle, nGage Labs, and his own consulting practice, he has helped some of the world’s largest brands modernize their data foundations, from Amazon and Walmart to Google and JPMorgan Chase.

His work centers on turning raw, fragmented health data into curated, AI-ready insight: privacy-preserving identity translation, first-party consent frameworks, multi-omics data orchestration, and activation paths that improve outcomes in clinical research, personalized care, and the wellness economy. His conviction is simple: innovation only matters when people can feel it.

Experience

SuperTruth

Chief Strategy Officer

November 2025 - Present

Acxiom

VP Product Strategy · Senior Director, Strategy & Innovation

February 2019 - November 2025

Raney SMB Consulting

Principal & Consultant

July 2015 - February 2019

nGage Labs, Inc.

Director Business Analysis

March 2014 - July 2015


Merkle

Lead Business Solution Analyst

February 2012 - March 2014

Acxiom Corporation

Client Delivery Analyst · Client Services Manager

August 2000 - February 2012